India gets its first Sports Management Institute

India gets its first Sports Management Institute

Mumbai (India PRwire) – With increasing number of global sport events coming to India, the need of a structured sports marketing and management program is often felt by the industry bigwigs. And now, the wait is over. International Institute of Sports Management (IISM) is now offering India’s first-ever comprehensive program in Mumbai to train future sports marketing and management professionals, with it’s under graduate and post graduate diploma in Sports Management.


IISM will be the first institute to hold this program, which is in association with Jai Hind College. The objective of this program is to develop knowledge, understanding and much-needed professional management skills relevant to the different sports in India and abroad. The first batch will kick-start from 16th August for which the admissions will start from 16th June 2010.

With the vision in mind, IISM will deliver education that would integrate the experience of the core faculty and industry professionals. The advisory board consist of the experts like Ravi Shastri – Former Indian Team Captain and Commentator, Mahesh Bhupati – Managing Director, Globosport, Prof. Ratnakar Shetty – Chief Administrative Officer, BCCI, Ameya Hete – Executive Director, Valuable group, Dhiraj Malhotra – Marketing, ICC, Vivek Singh – Joint Managing Director, Procam International, Shailendra Singh – Managing Director, Percept D’Mark, Harish Krishnamachar – Vice President, South Asia World Sports Group to name few.

With world’s largest youth population and one of the fastest growing economies, India has witnessed galloping growth in its sports industry in the past few years. Global events, thriving new infrastructure and large fan following for diverse sports is making India a major sports destination. With major sporting properties flocking to India, career opportunities are extensive and varied in this rapidly- expanding field. However, there is a huge shortage of trained professionals even though there are numerous career openings.

In line with the global trend of imparting professional training with industry knowledge, many education institutions in India are now designing courses with industry inputs. Many curriculums are now designed with help of industry experts that train our youth to face the rapidly-changing professional environment.

The IISM is believes in combining excellence with innovation and places high value on providing its students an enriched educational experience in their chosen discipline. The IISM courses are well poised to deliver talent and harness the potential of young minds. With the focus to impart a quality education, IISM is also providing practical skills necessary for the start of successful career in sports management. Through on the job training internships, IISM students will have the edge of earning while they are learning.

Mr Nilesh Kulkarni, a world record holding Indian cricketer (wicket with the very first ball that he bowled in Test Cricket) and Director, Eduhub Education Pvt. Ltd., said, “At IISM, we deliver education with a global perspective and I’m confident that the students will find their tenure with us an enriching experience.”

IISM is a Sports Management Training Institute promoting rigorous education and aims to churn out a new generation of sports management professionals. The curriculum is structured in such a way that it would allow a logical progression in learning, while the IISM’s support systems will ensure a continuous professional application of the same. Along with the complete support of the promising faculty, the training would focus on academic as well as on-ground training for the students to excel in their careers.…

Pan Pacific come on Board the Asian Golf Tour

Pan Pacific come on Board the Asian Golf Tour

Singapore – The Asian Tour will welcome its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour.

Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development under the two Pan Pacific® and PARKROYAL® brands.

This partnership, which takes place with immediate effect, will see staff and officials from the Asian Tour as well as region’s top golfers hosted at Pan Pacific and PARKROYAL hotels and resorts across Asia.

Pan Pacific Hotels Group will receive significant exposure via the Asian Tour’s various commercial media platforms which includes the official website, and Asian Tour Television, which is aired in over 40 countries globally.

Pan Pacific Hotels Group’s partnership with the Asian Tour, which is the official sanctioning body for professional golf and the only player-led organisation in the region, marks the hotel group’s first foray into golf sponsorship.

“This is an important partnership and one that very much complements our vision and our strategic expansion,” said A. Patrick Imbardelli, President and CEO of Pan Pacific Hotels Group.

“The prolific Asian Tour allows us to reach out to a new customer segment, a whole community of golfing enthusiasts as we expand our portfolio across Asia. We are committed to creating memorable hotel experiences for all of these new customers, and the great people from Asian Tour.”

Asian Tour’s Executive Chairman, Kyi Hla Han praised the new partnership with Pan Pacific Hotels Group, saying it was another strong endorsement for the Tour and professional golf in the region.

“We are proud and honored to welcome Pan Pacific on board as the Official Hotel Partner of the Asian Tour. This is a significant development for the Asian Tour as we continuously seek to build a solid commercial platform for the Tour,” said Han.

Pan Pacific Hotels Group is the fifth multi-national corporation to take up Tour Partnership status with the Asian Tour this year, following the likes of Swedish designer company J. Lindeberg (Official Apparel), Royal Selangor Pewter (Official Trophy Supplier), Inetol Headwear (Official Headwear Supplier) and Singha (Official Beer).

Pan Pacific Singapore was recently announced as the Official Hotel of the Handa Singapore Classic, which is one of four new events to feature on the 2010 Asian Tour Schedule.…

ESPN STAR Sports partners SpeedCast to deliver LIVE premium mobile sports content in Asia

ESPN STAR Sports partners SpeedCast to deliver LIVE premium mobile sports content in Asia

Singapore – ESPN STAR Sports and SpeedCast, a provider of digital media content services, announced today an agreement to deliver live premium mobile sports content across Asia.


ESPN STAR Sports’ mobileESPN will showcase live streaming content from its television networks, delivered via satellite to operators’ streaming platforms across the region. SpeedCast will provide technical services using SpeedCast’s MobiCast™ platform to stream top-class live sports events, such as the FIA Formula One, MotoGP, and the English Football Association (FA) Cup.

Said Adam Zecha, ESPN STAR Sports’ Executive Vice-President, Head of Sales for SEA: “We are delighted to work with SpeedCast as this presents a great opportunity for us to deliver the premium live sports content to fans wherever they are. SpeedCast’s extensive reach across the region and expertise with mobile content delivery will play a key role in our goal to maximize the availability of world-class premier sports programming, engage sport fans beyond our broadcast channels, and expand our audience demographic across Asia.”

Pierre-Jean Beylier, Chief Executive Officer of SpeedCast Ltd added, “We are thrilled to welcome ESPN STAR Sports to our portfolio of premium digital content providers to distribute their content across Asia. SpeedCast’s expertise in the secure delivery of premium digital content in key markets across Asia-Pacific will help ESPN STAR Sports save both time and resources, and help them to expand their broadcast reach in new regions in Asia and with new delivery channels.”

SpeedCast will provide the channel downlink, live encoding and delivery services as well as 24/7 monitoring and operations out of its world-class Network Operations Centre and teleport facilities in Hong Kong.

SpeedCast, a leading digital media content service provider in Asia, will support ESPN STAR Sports for its encoding requirements and distribution of the channel in the Asia Pacific region. Dealing with more than 50 international and local channels, SpeedCast is a recognized and reliable partner for TV channels looking for expansion into Asia, offering a one-stop solution with post-production, broadcast and distribution services.…

IAAF confirms Samsung as title sponsor of the Diamond League

IAAF confirms Samsung as title sponsor of the Diamond League

The IAAF is delighted to announce that a tender process for the title sponsorship package of the IAAF Diamond League has been concluded successfully. Samsung, a leader in consumer electronics, has agreed to become the title sponsor of the IAAF Diamond League for the next 2 seasons starting in 2010, with an option to extend for an additional year.
This is excellent news for the IAAF Diamond League who will now count with a giant in the consumer electronics as its key partner. The league will now be rebranded ‘Samsung Diamond League’ to be effectively implemented no later than the Lausanne Diamond League meet early July.


Samsung has acquired the first tier package of rights that includes a considerable number of benefits, such as title denomination, advertising boards, exposure on hurdles, on print material, on the official Diamond League website, first class hospitality package and numerous other promotional benefits.

Already a sponsor of the IAAF World Athletics Series and the Olympic Games (where athletics is the number one sport), Samsung is a key sponsor of athletics world-wide. This agreement also underlines a clear extension of Samsung’s strategic positioning in sport, where athletics plays a leading role thanks to its universality and massive media presence.

Samsung, was founded 70 years ago in Daegu, South Korea, operates in most countries around the world and has a net turnover of over 174 billion USD. The company currently employs 263’000 people world-wide and has its headquarters Seoul, South Korea.

Lamine Diack, IAAF President, said “I am delighted with this deal, particularly because it is with a world famous corporation that is already our partner for the IAAF World Championships series of events and the Olympic Games. Samsung understands athletics and we now have a powerful partner across all our most important properties.”

“We are very proud of our sponsorship of the IAAF, which is always associated with the highest level of athletic achievement and hosts the world’s top athletes. And now as title sponsor of the ‘Samsung Diamond League,’ we have the honour of connecting with loyal and dedicated athletics fans around the world,” said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing at Samsung Electronics.…

Russia 2018/2022 Bid Committee to Sponsor Networking Cafe in Asia and Brazil

Russia 2018/2022 Bid Committee to Sponsor Networking Cafe in Asia and Brazil

Soccerex is delighted to confirm that the Russia 2018/2022 FIFA World Cup Bid Committee has signed up to sponsor the networking cafe at both the Soccerex Asian Forum (28-29 July, Singapore) and the Soccerex Global Convention (20-24 November, Rio de Janeiro).

The Russian Bid Committee sponsored the cafe at each of the last two Soccerex events – the 2009 Global Convention and the inaugural Soccerex European Forum – and has chosen to extend their sponsorship to cover the remaining Soccerex events in 2010, in the build up to FIFA’s decision in December, regarding the location of the 2018 and 2022 FIFA World Cups.


“Soccerex continues to form an important part of our promotional strategy. As we enter a very busy phase in our campaign, we recognize the value of being able to reach in one place as many key decision makers in football as possible.” commented Alexey Sorokin, Bid Committee CEO.

Soccerex offers unrivalled networking opportunities within the football industry and the Networking Cafe is central to this, located at each event in the middle of the exhibition hall forming a networking hub for delegates to meet and interact.

The Soccerex Asian Forum will feature some of the continent’s most high-profile figures including Mohamed bin Hammam (President, AFC) and Worawi Makudi (President, Thailand FA) along with brands and clubs from across the continent.

Taking place in the world’s biggest football market, the two-day forum will enable an exchange of ideas between the west and the east and allow partnerships to be forged between European and Asian football rights holders and businesses. For further information about this event please visit or call +44 (0)208 742 7100.…

Football Fever Quite High In Cricket Crazy India

Football Fever Quite High In Cricket Crazy India

Mumbai (India PRwire) – Unlike popular belief, cricket is not the only sport that interests Indians. Nearly half the country (47%) claims to be a football fan according to the latest Nielsen Global Online Survey. Globally, the game is most popular in Brazil, where 69 percent say they are a fan. India ranks tenth in its love for football globally.

Indians are also very excited about the upcoming FIFA World Cup. 56 percent Indians plan to follow the game this season. Over 700m people around the world watched the final match of the last 2006 World Cup in Germany.


“Football is considered more edgy and more unpredictable, especially in comparison to cricket. The rough and tough image of football is quite endearing to the fans. The ninety minute game never sees a dull moment, it’s quick and much to the liking of consumers who are hard pressed for time today,” said Piyush Mathur, President, India, The Nielsen Company.

The World Cup’s most successful team of all times, the five-time winners – Brazil, are overwhelmingly backed to triumph once again and win the 2010 FIFA World Cup. Globally 34 percent think so. Indians’ sentiments resonates global feelings, nearly four in ten Indians (39%) believe that Brazil will win the World Cup, followed by Germany at a distant second with thirteen percent votes and Argentina (11%) is the third candidate for Indians for a possible World Cup win. In Latin America, that figure rises to a super-confident 57 percent.

Soccer pundits may be surprised that Euro 2008 champions Spain are only fancied to win by eight percent of people globally. Nine percent of people globally think three-times world champs Germany will win again, a further nine percent back Argentina and the same percentage think England will triumph.

While the USA also appear to be in with a strong chance – with nine percent of people globally tipping them to win – this is fuelled largely by a patriotic 46 percent of people in North America who say they will win. Just four percent of people elsewhere rate their chances as strongly.

The current World Champions, Italy, are backed by just six percent people globally to repeat their nail-biting win on penalties against France in 2006. France, winners in 1998, are backed by just five percent of people.

With the FIFA World Cup due to kick off in Johannesburg on 11 June, the Nielsen survey of 56 markets shows that, while just 34 percent of people around the world describe themselves as soccer fans, such is the excitement surrounding the World Cup spectacle that 51 percent will be focusing on South Africa as the final 32 national teams battle it out to become the World Champion.

FIFA World Cup finals clearly have massive global appeal, in Europe, Latin America, Asia Pacific and the Middle East, an extraordinary 60 percent of people say they will follow the finals of the beautiful game’s greatest prize.

The Nielsen survey also reveals which countries are most passionate about the game. The highest percentages of people who describe themselves as soccer fans are found in Brazil (69%), Portugal (60%), Egypt (56%), Indonesia (54%), Saudi Arabia (54%), Spain (53%), Venezuela (53%), Vietnam (52%), Italy (48%) and India (47%).

Clearly though, the huge appeal of the FIFA World Cup reaches far beyond only soccer fans. The Nielsen survey figures reveal those countries with the highest percentages of fans are not always those where most people say they will be following the matches. The country with the highest percentage of people who will follow the match is Brazil (84%), followed by Argentina (83%), Korea (76%), Portugal (75%), Italy (75%) and Mexico (74%).

“Appeal of FIFA World Cup in India has extended beyond football fans and it has become a social event that draws non-sports fans together to bond and have a good time,” added Mathur.…

Nike “Write the Future” Campaign allows Fans Around the World to Connect with Their Heroes

Nike “Write the Future” Campaign allows Fans Around the World to Connect with Their Heroes

BEAVERTON, Ore – NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.


Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

Football fans around the world will be able to experience the full three-minute film online at from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd.

This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on that generates ripple videos and visuals from their own photos and information, placing them at the center stage.

Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” said Davide Grasso, NIKE, Vice President of Global Football Marketing. “This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way.”

The story starts when the viewer is drawn into the heat of battle on the pitch as a ball drops from the air into the path of Didier Drogba. As the world holds its collective breath, Drogba picks his way through sliding defenders and expertly chips the goalkeeper – wild celebrations commence across Africa. But they are curtailed at the last second as Fabio Cannavaro makes a stunning overhead goal line clearance. This game-changing moment propels Cannavaro to pop culture icon complete with television chat show appearances and a song dedicated to his moment of brilliance.

Other global football stars including Wayne Rooney experience how a moment on the pitch can last forever. In one scene, the England striker sees an intercepted pass picked up by midfielder Franck Ribery. The ensuing impact brings a nation to its knees and leaves us to imagine Rooney’s destroyed career and his life as a groundsman, living in a caravan, with Ribery’s image looming large above him on a giant billboard. Fast forward, and Rooney relives the moment, sprints after Ribery and wins the ball back. Personal and national pride restored, we see him receiving a knighthood, with headline-grabbing plaudits, a maternity room full of little Waynes and an effortless table-tennis defeat of Roger Federer. The Rooney ripple effect comes full circle.

Similarly, Cristiano Ronaldo is fouled in a game, and as he prepares to take a vital free-kick for Portugal, we flash forward to see the ripple effect if he scores; a stadium named in his honour and a Film Premiere for a movie of his life.

“Every touch you have in a game has the ability to change the entire course of not just those 90 minutes, but your entire tournament or season,” said Cristiano Ronaldo. “One touch of the ball can be an opportunity to leave your mark on the game and write your own future, or equally a moment missed, that creates a legacy for your opponent with their fans.”

Also unveiled is Nike’s supercharged Elite Series football boots providing new levels of performance for players during the tournament. Nike’s Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature a new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player. The Elite Series is available to players at all levels and also incorporates Nike Football+, which features exclusive insider access to the world’s best coaches, players and teams for total game improvement.…